The presence of digital technology has an impact on business and marketing development. This is evidenced by the significant changes implemented by business actors to dominate the market. Digital marketing has proven effective in building and developing a business in today’s era. One of its examples is ott marketing, which allows advertisers to reach customers from the comfort of their home when they use video streaming services.
What is digital marketing?
Digital marketing is a promotional activity using electronic media. Maybe, a few years ago digital media was very limited. If anything, it is very simple, such as using television and radio media which can only convey one-way information.
In this digital era, to face competitors, a business actor must be good at implementing a digital strategy.
How to Get Started with Digital Marketing
“Can I get consumers via the internet?”, “Digital marketing, what’s in it for me?”, “Profit many times through digital marketing? Can you do that? ”, There are so many questions that are similar to those ones. To be sure, digital marketing will succeed if you understand your product and target market.
The most important element in digital marketing is digital assets. So, you have to get to know the digital assets that you have, so you can focus more on developing your digital assets. What is meant as a digital asset includes:
– Blog content
– Social media
– Brand (company profile)
– Digital footprint (reviews, or feedback from customers)
For business actors who already have assets as mentioned earlier, you only need to optimize these assets and start building the brand reputation that you have.
Digital Marketing Techniques
There are several marketing techniques included in digital marketing. One of them is studying SEO. What is SEO ?, SEO stands for Search Engine Optimization. SEO can be defined as a way to optimize search engines on the internet.
In this way, your product will gain a reputation and be widely recognized, which will have an impact on the development of your business. However, mastering SEO is not an easy matter. You are required to understand all the possibilities that will happen in digital marketing, including knowing the behavior of your potential customers, what they will look for on the internet, or what products your potential customers are talking about.