- Technology

Tomorrow’s Tech for Today’s Campuses: Predictive Magic Meets Geofencing

Ahoy, future-focused educators! Let’s embark on a little journey into the world of “higher education geofencing marketing.” As universities scramble to stay ahead of the curve, they’re increasingly turning to tech. And, nope, we’re not talking about snazzy new blackboards. We’re diving into the dazzling realm of geofencing combined with predictive marketing. It’s like peering into a crystal ball, but with Wi-Fi!

Geofencing: A Quick Refresher
In case you’ve been living under an academic rock, geofencing is all about creating virtual boundaries in real-world locations. Enter the boundary and bam – you’re hit with timely and relevant notifications on your device. It’s sort of like a friendly digital tap on the shoulder.

Predicting the Future (Well, Kinda)
Predictive marketing isn’t about hiring wizards, although that’d be cool. It’s the art and science of analyzing data trends to predict future behaviors. Combine it with geofencing, and you’ve got a powerhouse duo.

Melding the Two: What’s the Big Deal?
Imagine being able to foresee where potential students might go and nudging them with info just as they hit a specific location.

Let’s spin some scenarios, shall we?

The Sporty Signal: A high schooler, known for her basketball prowess, is visiting a college city. As she nears a sports store, she receives info about the college’s stellar basketball program. Coincidence? Nope, just predictive geofencing in action.

The Artistic Allure: A budding artist checks out an art exhibit downtown. As he walks in, his phone buzzes with details about the university’s renowned fine arts program. Intrigued? He should be.

The Savvy Scholar: An academic whiz is often found at bookstores and libraries. Using past behavior patterns, a university sends her details about scholarship programs as she sips coffee at a nearby café.

This blend of predictive analysis and geofencing allows universities to be proactive. Instead of waiting for potential students to show interest, they’re reaching out in real-time, making genuine, context-rich connections.ontext-rich connections.

Dave Brittgildow

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