The next development is Google’s success by utilizing the importance of online revenue from third parties. Here, Google built its pay-per-click service called AdWords and has contributed greatly to help its success until now. In 2002, Larry and Sergey met with Yahoo! for an injection of funds, but once again they get rejected because Yahoo! is trying to rival Google. Unfortunately, the attempt failed and it can be said that the fall of Yahoo! also plays a role in Google’s current success. Aside from that, you can go to TEC101 if you want to know more news regarding Google and its products.
Then, in 2003, Google announced its new product, Google AdSense after the acquisition of Pyra Labs. This product aims to enable companies to connect with advertiser networks. This year, Google also released a version of AdWords that did not aim to make a profit, Google Grants.
In 2003 and 2004, Google’s growth in terms of a number of employees also jumped. So, they moved to the office that is now the headquarters of Google Inc., aka The Googleplex.
In early April 2004, Gmail was launched and then the company acquired Picasa and was officially listed on the stock exchange. In December, Google.org was officially formed with the mission that technology can change the world.
Starting in 2005, applications for mobile devices became a large part of the company’s strategy. This is indicated by various new products that are also being developed for mobile devices, such as Google Maps.
And the following year, products such as Google Calendar and Google Finance were released. They also acquired YouTube in the same year. 2007 was the year of Streetview debut and Android creation. Then, Google Chrome was born in 2008. In the following year, Google Voice was released.
Entering 2010, Google expanded its reach by launching a high-speed broadband network development program. In addition, they also began to publish information related to the removal of content for transparency purposes, as well as to start investing in projects that use renewable energy.
2011 and 2012 marked the launch of Google+ and Google Drive and continued with further commitments in renewable energy projects. Then, in 2015, Google announced plans to reorganize its various subsidiaries under a conglomerate named Alphabet Inc. However, Google remains a company that covers everything.