To foster the practice of keeping fresh flowers in homes, Gogo Florist as teleflora will provide residents of Bangkok with a monthly fresh flower program with free delivery. Residents will have access to more frequent delivery options, and they will receive a $5 discount if they choose to pick up the flowers themselves. This will cut down on delivery costs and broaden residents’ exposure to different purchasing possibilities. Other unique initiatives for locals include:
1. The Unforgotten Club
Four out of ten flower purchases are done in honor of special occasions. Gogo Florist will provide a Frequent Flower Gift Program dubbed the Forget-Me-Not Club tailored for males in order to gain a share of this market and promote romance in general. With the help of this program, each customer will be able to set up a minimum of six occasions every year, such as birthdays, holidays, anniversaries, or any other day besides Valentine’s Day, on which Gogo Florist will automatically arrange to bring a floral arrangement to his place of employment. 48 hours before the event, each customer will receive a courtesy call or email. Gogo Florist will create special packaging to keep containers upright and spillproof so that consumers may transfer flower arrangements from work to home as easily as possible. As soon as this package is delivered to a customer’s workplace, it will be well-branded with the business’s emblem and act as an additional marketing tool.
2. Excitement Club
Gogo Florist offers the upscale Excitement Club to residents who want a specially designed floral plan for their homes. This club requires a minimum investment of $75 per month and a minimum commitment of six months in exchange for a free in-home consultation to evaluate the customer’s home and the recommendation of a floral design plan. A credit card guarantee is required up front for the commitment. A gift certificate will also be made available for this service.
