In running a business we need customers to keep our business stable. Of course to get a loyal customer is not an easy thing, especially if your business is new and still growing. So here we must determine the target marketing in accordance with the business run. You can also use the service from us to get the right marketing target. You can read this King Kong agency review.
Target marketing is an activity to group the community based on their segmentation. From the segmentation, you can process the data obtained and determine which segments most need the product or service of your business.
The purpose of this target marketing is to direct marketing activities to specific consumer groups, promotions, pricing, and of course facilitate the process of distribution of products and services becomes easier and cost-effective.
An example is an SEO company, rather than sending a product offer to everyone, it’s better to send emails or advertisements in social media to potential customers in need, such as business owners who are proven to have interest and require such SEO services.
Social media platforms like Facebook, LinkedIn, Twitter, and Instagram have powerful options to enable businesses to target users based on market segments. Hotel Business, for example, you can target married couples on Facebook for romantic holiday packages during the weekend. Or on Linkedin where you can target businesses with different criteria such as a number of employees, industry, geographic location, etc.
The following are the things you need to prepare before setting Target Marketing:
1. Segmentation by Demographic
Demographic segmentation is the most basic and most important thing about target marketing. Demographic grouping based on:
– Gender
– Age
– Income level
– Marital status
– Education
– Race
– Religion
2. Segmentation by Geographic
Segmentation by geography is segmented by location or region. Here are the underlying things:
– Environment
– Postal code
– Code area
– City
– Province / state
– Territory
– Country (if your business is international)
This geographical segmentation holds to the assumption that every society in each region has its own needs, as the sale of fertilizer is certainly needed in areas with many plantations.
3. Segmentation based on Psychology
Psychographic segmentation divides the target market by socioeconomic class, personality, or lifestyle preferences. This segmentation is divided into communities based on education level, income level, occupation type and so on.
4. Segmentation based on Psychographic
Lifestyle classification involves values, beliefs, interests, and so on. Examples include those who like urban rather than rural or suburban lifestyle, or those who are pet-lovers and so on. In essence, psychographic segmentation is based on the theory that the choices people make when purchasing goods or services are a reflection of their lifestyle or socioeconomic class preferences.
